keywords

What is keyword difficulty?

Keyword difficulty is an artificial metric that is supposed to show, how difficult it is to rank for a keyword. We consider it an artificial metric, as there is no official keyword difficulty released by any search engine. However, all major keyword research tools have developed their own metric for keyword difficulty. Usually, it’s a…

What are keywords?

In simple terms, keywords are ‘search terms’. They are terms that people use to search on the internet. Any website owner that wants to think about SEO must know their keywords. If they do, they can optimize their website to certain keywords, so search engines have an easier time telling what the site and its…